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It is because of the loss of sales that industries
have started reinforcing the safety of their content through the law. The government have attempted to pass bills
such as the
Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) that were “intended
to strengthen protections against copyright infringement and intellectual
property theft.” (Stephanie, 2012) However, these bills were not able to pass
through the government and were scrapped. Despite this, a website which
provided access to copyright material (known as Mega
Upload) was taken down by government officials. As proven, extreme measures
are being taken in order to prevent further pirating of material. Other methods
of preventing piracy include fines and prison time. This is shown through New
Zealand where those accused can have “penalties of up to NZ$15,000 ($12,000) to
be paid to the copyright owner and if this is ineffective offenders can have
their Internet account suspended for up to six months.” (Drew, 2011).
Therefore, drastic action is being taken to not just attempt to stop piracy,
but to at least restrict and provide possible prevention of further pirating
activity.
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